adidas EQT

adidas wanted to release their new EQT line in an essentialist way. The tagline "Everything that is Essential. Nothing that is not." led the way for our packaging design, a custom made box with speakers and a button mounted on acrylic glass. When the reciever pushed the speaker button, the story of the EQT was heard.

Creative Direction — Edelman Deportivo
Design — Sarah Colobong