adidas wanted to release their new EQT line in an essentialist way. The tagline "Everything that is Essential. Nothing that is not." led the way for our packaging design, a custom made box with speakers and a button mounted on acrylic glass. When the reciever pushed the speaker button, the story of the EQT was heard.
Creative Direction — Edelman Deportivo
Design — Sarah Colobong
Design — Sarah Colobong