adidas wanted to release their new EQT line in an essentialist way. The tagline "Everything that is Essential. Nothing that is not." led the way for our packaging design, a custom made box with speakers and a button mounted on acrylic glass. When the reciever pushed the speaker button, the story of the EQT was heard.
Creative Direction — Edelman Deportivo
Design — Sarah Colobong
Design — Sarah Colobong
![](https://freight.cargo.site/t/original/i/3f41aef1d672de99c95af710ad9c384a88050328cb7efa4474a5294d007d7b88/DSC_4216-copy_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/b7e51f85af014349590d26674b22d9328f88ccd9102665eb83db9007b671d7dc/DSC_4232-copy_1340_c.jpg)